IFA 2017: Samsung Press Event Live Blog
by Ian Cutress on August 30, 2017 12:01 PM EST- Posted in
- Trade Shows
- Samsung
- Wearables
- IFA 2017
12:02PM EDT - 'The New Normal
12:02PM EDT - 'The New Normal'
12:03PM EDT - Being able to get things done instantly as the new normal
12:03PM EDT - We're here at Samsung's press event. Made it last minute!
12:03PM EDT - Samsung is committed to innovation inspired by its users
12:04PM EDT - To drive change on a scale nothing short of incredible
12:04PM EDT - We have to understand how the things we make will fit into your life
12:04PM EDT - Wow moments with a sense of wonder
12:05PM EDT - 'Championing the impossible'
12:05PM EDT - >Lots of buzz words so far, just stating that Samsung is committed to user experience
12:06PM EDT - 'If you compress history of earth into one day, humans have been about for 1 second'. (I thought it was 5 seconds?)
12:06PM EDT - More talking about user experience
12:06PM EDT - 'We are now in an age where devices react to us, not the other way around'
12:07PM EDT - 'More people today consider themselves early adopters - we love early adopters'
12:07PM EDT - Today is about craftsmanship, creativity, and creating the impossible
12:07PM EDT - health, food, finance and dating
12:08PM EDT - Now discussing what 'the new normal' should be
12:08PM EDT - ''The power of great art'
12:09PM EDT - Giving galleries new and established a platform to share images
12:09PM EDT - Announcing a new 43-inch smart frame, along 55-inch and 65-inch
12:10PM EDT - Association with the Prado museum in Madrid, art will be available on the frame
12:10PM EDT - There's a gallery at the IFA booth on the show floor
12:10PM EDT - Over 100 curated art pieces, and purchase over 1000 art pieces
12:11PM EDT - and upload your own
12:11PM EDT - Now TVs
12:11PM EDT - Requests for more range of TVs
12:11PM EDT - New Premium QLED for Europe, the Q8F
12:11PM EDT - flat version of QFC, in 55inch and 65inch models
12:12PM EDT - now 14 models of QLED TVs in Europe
12:12PM EDT - 'Will samsung be re-entering the OLED market any time soon?' 'We're reaffirming our commitment to QLED which scales and doesn't have burn-in issues'
12:12PM EDT - So Samsung OLED is dead.
12:12PM EDT - on TVs at least
12:13PM EDT - There's a Samsung HDR10 and QLED summit tomorrow
12:13PM EDT - 'QLED should be an open platform for stand designers'
12:13PM EDT - Samsung run a competition for stand designers, final 5 designs will be judged at IFA
12:14PM EDT - Until today, HDR was focused on TVs
12:14PM EDT - Presenting, worlds first HDR QLED gaming monitor
12:14PM EDT - Samsung CHG90
12:14PM EDT - 32:9 , 49 inches wide
12:15PM EDT - world's largest gaming monitor
12:15PM EDT - Usually a curved is 4-6 ms response time, down to 1ms with 144 Hz refresh rate with this new monitor
12:15PM EDT - HDR compatible with NVIDIA GPUs
12:16PM EDT - By downloading Samsung TV SteamLink app, can run 4K60 on a Samsung TV
12:16PM EDT - first TV manufacturer to offer this
12:16PM EDT - Home Appliances now, new presenter Dan Harvie to the stage
12:17PM EDT - 'New Normal' is about meaningful innovation
12:17PM EDT - Samsung 'AddWash' allows users to add items mid-cycle
12:17PM EDT - 'We test so these features just work'
12:17PM EDT - 'You can rely on it every day'
12:18PM EDT - Always a tradeoff between speed and performance
12:18PM EDT - 'What if I said you can get 100% perf in half time?
12:18PM EDT - Announcing Samsung QDrive (QuickDrive)
12:19PM EDT - Uses a backplate spinning in opposite direction to move the water about more in the same time
12:19PM EDT - 66 min load for cotton at 40C vs 132 min
12:20PM EDT - 39 mins in superspeed mode
12:20PM EDT - So two motors
12:21PM EDT - 'We asked independent testing agencies to test if it is still efficient on energy' 'It cuts energy by 20%'
12:21PM EDT - New AI powered laundry assistant
12:21PM EDT - Tell it the color, how dirty it is, and it'll give you the right setting needed
12:22PM EDT - Keeps track of state of components so everything is still working
12:22PM EDT - Adds the exact amount of detergent needed
12:22PM EDT - Also features addwash
12:22PM EDT - (Yes, it's a washing machine)
12:22PM EDT - 'Saves up to 10 days a year in the average home'
12:23PM EDT - Now vacuum cleaners
12:23PM EDT - 'Consumers worry about suction and battery power with cordless vacuums'
12:23PM EDT - Announcing Samsung PowerStick Pro
12:24PM EDT - 150W suction power, cordless
12:24PM EDT - Removable battery packs
12:25PM EDT - Patented reverse digital motor, dual action brush with separate drums
12:25PM EDT - Flexi handle
12:25PM EDT - (No, I'm not becoming a home appliance reviewer, this is just what gets announced at IFA)
12:26PM EDT - 32.4V Li-Ion has enough juice for 40 minutes of battery life
12:26PM EDT - One button battery swap
12:26PM EDT - EZClean dustbin and brush, makes it easy to clean
12:27PM EDT - Now a demonstration onstage
12:27PM EDT - No word on pet hair
12:27PM EDT - Now fridges
12:27PM EDT - Samsung Family Hub - using the fridge to connect the whole family
12:27PM EDT - Extended the voice to several Euro countries later this year
12:28PM EDT - Expanded Samsung Hub to help control IoT devices in the home
12:28PM EDT - 100 partner companies
12:28PM EDT - Supermarket partners like Lidl
12:28PM EDT - 'The whole technology ecosystem should seemlessly connect to support the user'
12:28PM EDT - 'Only happens when connectivity is supported in open standards'
12:29PM EDT - Using the Open Connectivity Foundation OCF
12:29PM EDT - President of OCF to the stage, Matt Perry
12:29PM EDT - (No, not the one from Friends)
12:29PM EDT - 20 billion IoT devices in 2017
12:29PM EDT - 'they need to speak to each other'
12:30PM EDT - OCF is all about creating secure communication standards for IoT devices
12:30PM EDT - From startups to Samsung
12:30PM EDT - First items certified by OCF were Samsung Hub and Samsung Air Conditioner
12:30PM EDT - 'Creating a framework that seemlessly connects different ecosystems'
12:30PM EDT - So users do not worry about interoperability
12:31PM EDT - Samsung is a founding member of OCF
12:31PM EDT - Kate Beaumont to the stage, strategic planning for Samsung UK
12:31PM EDT - Talking about phones connecting with wearables
12:32PM EDT - Announcing three new fitness wearables
12:32PM EDT - 'But first, lets talk about what fitness wearables are all about'
12:32PM EDT - Introducing a wellness manager - designed to meet your goals around calories and sleep. Reminding you to take a breather. 'Beyond fitness'
12:32PM EDT - Announcing Gear Sport
12:33PM EDT - 50m water resistant
12:33PM EDT - Built in GPS
12:33PM EDT - Weight Management
12:33PM EDT - Standalone music player
12:33PM EDT - Message notification
12:34PM EDT - Automatic activity tracking, from swimming to biking to running automatically
12:35PM EDT - Have a samsung video health section, shows info on Samsung TV from the Sport
12:35PM EDT - Heart Rate monitoring
12:35PM EDT - Run pacing features
12:35PM EDT - Easy calorie input/output monitoring
12:35PM EDT - Makes recommendations based on context
12:35PM EDT - e.g. detects on airplane, suggests stretches
12:36PM EDT - e.g. when driving, automatically disables notifications
12:36PM EDT - Sporty straps
12:36PM EDT - Works with any 20mm wrist band
12:36PM EDT - Navigate the menu via rotating the bezel
12:36PM EDT - Can use it as a controller
12:36PM EDT - Use it as a TV remote
12:37PM EDT - Tap the Sport to move to the next slide in a presentation via the Sport
12:37PM EDT - New Gear Fit 2 Pro
12:37PM EDT - 50m water resistance
12:37PM EDT - 1.5-inch Super AMOLED display
12:38PM EDT - Comes in Black or Red
12:38PM EDT - Connects to brands and services: Spotify, Under Armour and Speedo
12:39PM EDT - Exclusive partnership with Speedo
12:39PM EDT - With Spotify, don't need a smartphone nearby
12:39PM EDT - Swimming tracking for Fit 2 Pro and Sport
12:39PM EDT - CEO of Speedo to the stage
12:40PM EDT - 'Speedo is always about swimming'
12:40PM EDT - Spent a year bringing Speedo onto the platform
12:40PM EDT - 'Helping swimmers of all abilities helping their time in the pool'
12:41PM EDT - 'Swimming is sometimes seen as a solitary sport, discouraging people from engaging. Speedo has a community to help drive this through Samsung devices'
12:41PM EDT - With Speedo on, you can get in-the-moment stats and data
12:41PM EDT - Workouts developed by top athletes and experts
12:42PM EDT - Samsung back to the stage
12:42PM EDT - Gear IconX 2018 - cordfree earbuds with 5hr music battery life
12:42PM EDT - Offline listening for 4 GB
12:43PM EDT - touch control and voice controls via Bixby
12:43PM EDT - That was a very quick announcement, didn't have time to get a photo
12:43PM EDT - Video time
12:44PM EDT - 'Go beyond fitness'
12:44PM EDT - Now talking about Note 8
12:45PM EDT - Talking Bixby
12:45PM EDT - Available in English in over 200 countries
12:46PM EDT - Setting up custom plans via keywords
12:46PM EDT - Note 8 available from September 15th in Europe, with free Samsung Deck Station
12:47PM EDT - Harman SVP of Technology to the stage
12:47PM EDT - 'Harman, a Samsung company'
12:47PM EDT - So half of Harman Kardon ?
12:48PM EDT - Or it's just called Harman now
12:48PM EDT - Worked with Samsung for the world's first cinema LED screen, 10m wide
12:49PM EDT - 'Redefining the standard in smartphone audio, with AKG smartphones'
12:49PM EDT - AKG headphones*
12:49PM EDT - 'Harman is the world leader in connected cars, 50m cars out there today'
12:49PM EDT - car voice control
12:50PM EDT - Harman bluetooth speakers using Samsung technology
12:51PM EDT - 'Determined to deliver what may seem impossible but will become the new normal'
12:51PM EDT - Samsung back to the stage
12:51PM EDT - 'Partnerships are key for creating content and experiences'
12:51PM EDT - HDR10+
12:52PM EDT - Adjusting to level of brightness required
12:52PM EDT - Has to be an open standard
12:52PM EDT - Teaming with Panasonic and 20th Century FOX to establish a licensing model for HDR10+. It will be royalty free
12:53PM EDT - 2017 lineup of LED and QLED TVs are already HDR10+
12:54PM EDT - 'VR Live Pass, experience UFG, X Games and some gigs through Gear VR'
12:54PM EDT - Now playing Coldplay on the big screen. I don't like Coldplay.
12:54PM EDT - If it were a Rammstein gig/concert, as we are in Germany...
12:55PM EDT - 'Feeling the energy of the venue with Gear VR'
12:55PM EDT - 'At the start of the 4th industrial revolution'
12:55PM EDT - 'Connected devices and experiences at a scale never seen before'
12:56PM EDT - Video wrap up time
12:57PM EDT - Press area now open, time for some hands on.
33 Comments
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wrkingclass_hero - Wednesday, August 30, 2017 - link
If I had any Samsung stock, I'd sell it. They seem to have lost their focus, management seems terrible, grand displays with nothing to show, faulty designs and poor quality control, terrible customer service, tech support that don't even know the products Samsung sells, abandoning successful markets (NX cameras,) corporate corruption, etc. It seems as if Samsung is at its fulcrum point.theuglyman0war - Thursday, August 31, 2017 - link
Doesn't help that their fearless "chaebol" leader is facing serious jail time for corruption in South Korea's current trial of the century?I'd have to agree...
Why make something as sexy as the NX-1 and sell as much off over night?
nathanddrews - Wednesday, August 30, 2017 - link
Again with the QLEDs and HDR10+. Give it up and just get on board with Dolby Vision already. :rolleyes:petepete - Thursday, August 31, 2017 - link
"Today is about craftsmanship, creativity, and creating the impossible"Which is pointless when they go and put ads right in the TV's UI. However well crafted something is, it's nothing more than crap when my UX is hampered by advertising
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