Galaxy S6

As recently as the Galaxy S5, Samsung had a fundamentally different strategy from companies like HTC and Apple. While design wasn’t ignored completely, Samsung Mobile had a different set of priorities. In general, it felt like Samsung wanted the phone to have every feature possible to please every possible potential customer. Features like a removable battery and microSD card slot seemed to be a crucial point of differentiation. TouchWiz focused on delivering a full suite of applications even if they were pretty much redundant when compared to Google’s applications. Samsung also seemed to cost-optimize their external shells, favoring polymer builds over glass or aluminum. Since the Galaxy S, this strategy paid off handsomely. With the help of strong marketing, Samsung proceeded to dominate the...